We Need Meetings More Than Ever

As a Meeting Planner with over 30 years of experience, let me make a bold statement. I have never seen a greater need for corporate events than I do today.

Hyperbole? I don’t think so. I’ve watched corporate America go through dramatic changes over the years. My planning career has spanned multiple recessions, 9/11, several wars, and unimaginable advancements in technology. Through it all, effective communication with customers and employees has been a necessity if companies want to remain competitive. Unfortunately, there are several unique factors impacting today’s workforce that have changed the rules and made face-to-face communication essential.

Talent is Hard to Find – Ten years ago, the marketplace was flooded with talent. If someone didn’t perform, you simply wacked them and hired someone else. Not so today. With unemployment hovering around 4%, it is nearly impossible to find top performers on the open market. They all have jobs.

Employees Are More Mobile – Today’s employees seldom stay at the same job for more than a few years. They want meaning … they want greater challenges … they want change … and they are fearless about finding a new job. As a result, if they aren’t completely happy, they will leave.

Employees Need to be Heard – Employees don’t want to be lectured to. In addition to wanting to know what, why, and how; they want you to listen to their ideas and opinions as well. They demand dialogue and to know they are being heard.

If you want to attract and retain top performers, you must communicate with them. No more lectures. No more “because I am your boss.” No more handing down decisions from on high. Today’s employees want collaboration. They want two-way communication and face-to-face conversations. They want live events.

If you are struggling with high turnover, high training costs, low morale, or declining productivity, it’s time to rethink your communications strategy. Corporate events aren’t just for sales people and top performers anymore. They are the key to reduced expenses, higher productivity, greater employee retention, and increased profitability.

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