How to Increase Sales and Strengthen Customer Relationships

Recent studies indicate that Trade Shows continue to provide the best ROI of all the event marketing disciplines. They offer the perfect combination of face-to-face communication, kick-the-tires product demonstrations and prospect/customer interaction that generates warm leads and increased sales.

We’re all familiar with the value of public and industry shows, but have you considered holding a trade show for your customers? Many companies are hosting private trade shows where they invite customers, affiliates, dealers, or franchisees to familiarize them with their products and services and, more importantly, to strengthen relationships between individuals.

Equinox Creative has helped companies across a broad range of industries organize, plan, and execute private trade shows for thousands of their customers. We’ve built them in convention centers, hotel ballrooms, shopping malls and even in tents … in each instance creating an inviting atmosphere to promote products and build relationships.

Some corporations, especially large manufacturers who sell through distribution channels, or dealerships, take the trade show concept further by holding “mini” trade shows for the end-user customers to find out what’s on their minds … and in turn, bring that knowledge to the larger meeting or trade show.

Whether you’re in heavy equipment, banking and securities, medical devices or an association, the needs are the same: an easy-to-navigate registration and informational website; clear and concise communication with the venue, service providers and your internal team; satisfied exhibitors; cost-effective enhancements; and a well-managed show floor.

If you are looking to jump-start sales, generate leads or build stronger relationships with your customers, consider a private trade show. They provide valuable customer feedback and generate the highest ROI for your marketing dollar.

To learn if a private trade show is right for your company, call John F. Healy at 952-893-1293 to schedule a free consultation with the experts at Equinox Creative.