Corporate Meeting and Event Planning Services
that advance your business strategy

Planning a corporate-wide private trade will provide great networking and learning opportunities for internal staff, suppliers, and external sales associates ... Read more...

Often when I speak with people who are tasked with meeting planning for their companies, they say “If I use your services you will take away all my fun.”  ... Read more...

In the continuing effort of businesses to increase their bottom line, I’ve noticed a sharp increase of surveys hitting my email box in the past several months.  It has been interesting to see the tone and direction these surveys have taken. ... Read more...

It’s not very often that a communications event can boast that it saved lives but one of our recent projects did exactly that.   ... Read more...

We all know Spring Break time … from the middle of March to the beginning of April. I feel like you cannot escape Spring Break; whether it is photos popping up on your friends Facebook pages of their recent travels, hearing from your sister that half her office is still out on vacation or walking around Minnesota in the beginning of April and realizing that people are ridiculously tan for this time of year. All of this got me, a pale non-vacationer, thinking about how necessary i... Read more...

I’ve had several meetings in the last few weeks with former customers who chose to use internal resources to plan their last meeting.  Faced with an uncertain economy and memories of recent layoffs, they made the decision to reduce their meeting budgets and ask internal employees to plan their meeting. ... Read more...

What a beautiful day … 64 degrees and sunny! We’ve all been waiting for this day; no scraping snow off your car, no dodging puddle while snow is melting, and a chance to shed our heavy winter coats. It seemed like a fresh new beginning overnight. Coming into my office the next day, I was struck with the fact that my own desk needed a new beginning, too. I’ve been feeling a bit overwhelmed by all the post-it notes, miscellaneous to-do lists and magazines waiting to be read. While my de... Read more...

There is no doubt about it we are becoming very adept at speaking to each other virtually.  We can have online meetings, virtual trade shows and we can even talk to each other with our thumbs; however, I am a big fan of face to face meetings.   ... Read more...

 I spent the weekend with my 5-year old niece … and if you do not have children of your own, or they’re grown … I suggest you do the same very soon.  ... Read more...

Depending on who you listen to, the economy is slowly improving or about to collapse; unemployment is about to go down or ready to explode; business is picking up or flat as a pancake.  It seems like no one really knows what’s happening or when things will get better.  ... Read more...

What turned me on to Equinox Creative? Communication. It all started several months ago when I began my search for an internship for the spring semester of my senior year. As a Communications Studies major, I had a fairly broad spectrum of types of companies I wanted to look at and I began to narrow down my search. I knew I wanted to work somewhere that truly valued communication and understood the importance of not only attempting to get a message across, but doing it in a way that meanin... Read more...

I recently ran the St. Jude Memphis Marathon with my oldest son Sean.  It was my first marathon and Sean’s second.  Since I am a very slow runner, our stated goal was 5:45:00, but we were looking for a 5:30:00 pace.  Before the race, I did a lot of reading, and developed what I thought was a good training program.  My wife, who has run 13 marathons, offered to develop my training schedule; however, I opted to use my timetable.The race went according t... Read more...

I recently ran my first marathon and it was a humbling experience in the difference between strategy and tactics.A Strategy is a plan of action designed to achieve a particular goal.  The word strategy has military connotations, because it derives from the Greek word strategos which means General.A Tactic is a body of systematic techniques used by a particular discipline, derived from the Greek word Taktika which means the art of deploying forces in war.In... Read more...

When negotiating with vendors and clients, it is crucial to recognize the importance of creating a Win-Win situation for both your vendor as well as the client.  You want to make certain that the business deal makes good business sense for both parties. For a negotiation to be a win-win, both parties need to feel positive about the outcome; maintaining a good working relationship following the negotiation process. I have found that it’s beneficial to ... Read more...

Have We Forgotten the Value of Live Events? Posted on Meetings + Events Media Group web site What Have You Done For Your Customer Lately? Posted on Meetings + Events Media Group web site ... Read more...

A common question in January is, “Why do you/we live in Minnesota?  It’s way too cold there.” I’ll even admit that I’ve asked myself that question while getting into a cold car at -10°.  Day after day of cold and gloom can wear you down. As I was driving to work recently, I was reminded why I live here.  It was the second day of a slight January thaw and there was a slight ice fog in the air.  For those of you from warmer climates, an ice fog occu... Read more...