Healthcare Event Saves Lives

Labor Care
It’s not very often that a communications event can boast that it saved lives but one of our recent projects did exactly that.

Equinox Creative was selected by nine Taft-Hartly labor funds to manage the 2010 LaborCare Health + Benefits Fair. The event, sponsored in part by Medica, is designed to educate and motivate union membership to make healthier lifestyle choices. It includes workshops, guest speakers, health screenings and an exhibit floor featuring the leading healthcare suppliers in the region. Topics include smoking cessation, aging, eating healthy/obesity, living with diabetes, exercise, work safety and managing stress.

One of the exhibitors, Suburban Imaging, offered free cardiac ultrasound screenings. In the course of the screenings they identified six individuals with Aortic Aneurysms, a life-threatening condition that required immediate follow-up with their personal physicians. Untreated, Aortic Aneurysms can often lead to sudden death.

In addition to the cardiac ultrasounds, almost 600 of the 5000 attendees had a comprehensive health screening offered by the funds. During these screenings, a number of individuals were found to have health issues, including diabetes, high cholesterol and respiratory issues.

As much as we enjoy providing business solutions to our corporate clients, the Equinox staff found it refreshing and extremely rewarding to work on a project that truly impacts the lives of individuals. We are all looking forward to working on the 2011 LaborCare Health + Benefits Fair.

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